Do you know what is the cheapest and fastest way to increase reliability? If you suggest that there is no quick option and the cheapest feedback from customers on the work done, then we think it is a more effective way.
No matter what product or complex service you would be offering, if you were a searched expert, you all have your current, future and unrealized customers as high as you.
What, you ask? We can agree that all your potential customers understand to read.
The first impression of you and your business is first and foremost through the Internet.
The text of your website speaks for you. This text will probably try to sell something directly or indirectly. Sales is a process of persuasion in which one party tries to do something for you.
However, this heavy-duty transport never runs without resistance. The customer constantly struggles with the seller as well as with himself, and unconsciously seeks the reasons for giving up. Because it is very difficult for him to give up the money.
However, you cannot dispel any potential hesitations on the customer. You can’t even look helplessly, because only your text speaks for you. Think now, is it strong enough to fight for you?
Since the purchase decision always comes over the blade of every customer, it would be foolish to make mistakes and neglect of your own text. An elementary typo, a redundant or missing comma will remain in the eye of those who make ten times more typos each day. But with a small finger, it is enough to persuade you to fail and the failure of the halo effect to be transferred to your company. The intermittent customer uses the back doors and passageways left unintentionally in the crack. You never hear of such escaped customers. No one comes to tell you that only a few redundant commas were responsible for the inappropriate image.
It goes without saying that such labeling is premature and unjust. Many companies do a good job and let this work speak for themselves, but finding new customers will be a problem. It is not understood that the sales work will be done before the personal contact is achieved. If it is not at the height of the tasks, further persuasion is incomprehensibly difficult. Can a correct first impression relieve this uphill struggle?
We think it could.